Bolia

Bolia

YOUR HOME BOOK

The overall objective of the campaign was to showcase the wide selection of products, fabrics, colors etc. that the funiture brand Bolia has to offer and give their customers a tool to visualize these within their own homes. Sofas are the most important product category for Bolia. A large qualitative study showed that their customers were postponing purchase decisions because it was to hard to imagine how new sofas would look in their home and with their current interior, it became a priority and opportunity to break this barrier.

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