In-Game Job Recruitment

UNCLE

IN-GAME JOB RECRUITMENT

Agencies are increasingly fighting for the best digital talent, but these days a good front-end developer is hard to find. Uncle tried traditional job recruitment advertising in newspapers and several industry websites, but Uncle didn’t find what they where looking for.

An analysis of the “touch points” of the target audience revealed a high affinity towards online gaming. In order to have the right kind of voice and be able to integrate our message in this environment we struck a sponsorship deal with an online game clan – they became our representative and voice of the Uncle brand, putting up posters inside the game and chatting to people about the job opening.

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